Tuesday, September 3, 2013

Isadora's Bancarella - my 8 year old entrepreneur!

Modelling the goods.


I love this pic - reminds me of African tribeswomen.

10 out of 10 for the jewelry.  O out of 10 for the pedicure.


Joined by the little girls from next door - Lucrezia, Ginevra and Vittoria - who also brought a big box of beads with them on holiday!

Deep in concentration.

Isadora's assistants - apparently they were paid in bracelets!

A joint endeavour with the little girls from next door.  They also made a killing! 

Bikini colours!

Lots of fluorescent accents!

These were a best seller.

Branched out into earrings toward the end of the holiday.


My contribution to the brand!

Last year in Ponza, Isadora and I bought a bracelet from a little girl with a small range of wares displayed on a fruit crate - a Bancarella.  She said she'd made all the bracelets herself and I believed her.  She'd chosen combinations of colours and shapes that an adult wouldn't use and the effect was really charming.  The one I bought for Isadora was made of silver clam shells hanging from a thread of lemon-yellow seed pearls.  It's not unusual to see an Italian child selling shells or starfish late in the evening in Ponza but this was the first time we'd seen jewellery for sale.
Right then we decided we'd like to try that.  As we walked home we discussed Isadora's new business venture - where we'd buy the beads (Acilia market back in Rome), what colours we'd buy (pretty holiday colours that match bikinis), who would keep the proceeds of the sale (her of course!).
As soon as we got back to Rome I spent way too much money on beads, thread, pliers etc, consoling myself that it was much better to have her doing this than watching telly, and we had an attack of enthusiasm that lasted about a month.
A year later, a week before leaving for Ponza, we had another attack of enthusiasm and cranked out loads of bracelets.  When we arrived we enlisted everybody's help  and spent a few days preparing for the big opening - even Ivano got involved, securing us a fruit crate and a spot on the main thoroughfare in town.  By the end of that first evening she had an entire entourage of our friends and family, eating pizza and drinking beers while she made her sales.
We went down to the harbour three times during our two week holiday and you'll never guess how much she made - 120 Euros!  I can't believe it.  I've told her she has to put 20 Euros back into the business by replenishing the bead box.  She's not keen.  She's tasted the thrill of Capitalism and is grimly hanging on to her money.  I'm trying to explain that re-investing is a necessary part of Capitalist greed but she's not convinced.
I'm really proud of my girl though - she made a plan, worked really hard and saw it come to fruition.  Much better than watching the Disney Channel.

1 comment:

  1. love it! very exciting venture :-)