Tuesday, April 30, 2013
It's been 4 months since Christmas and I was missing the miserable weather, the weight gain, the stress and the expense so much that I thought I'd cheer myself up by drawing some bits of holly and a snowman!
The added bonus is that Christmas ALWAYS sells. It's great to have a well-rounded portfolio with birthday cakes, Valentines hearts, sweet little animals etc - but you can almost guarantee a Christmas sale if you get the recipe right - a recognizable palette and familiar imagery with a little fresh twist. I LOVE designing for Christmas. I'd happily do it all year round. Since everyone's been saving up their pennies for a big splurge at Surtex I thought I'd get some Christmas designs sent out beforehand and try to tempt them. That's my cunning strategy so don't tell anyone!